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Case Studies

Over 100 popular musicians, all major/top indie labels and top global brands have already implemented MXP4's powerful interactive music solutions to enhance their objectives. Our key successes include:

Others

"David Guetta Pump It!" Social Casual Gaming App for Facebook:
Renowned DJ David Guetta implemented MXP4's social music gaming technology, selecting the vibrant, install-based MXP4-powered game, "Pump It!" for Facebook. The technology offers fun for fans and measureable intelligence for artists and labels. MXP4 apps on Guetta's Facebook profile have already received over 1 million plays. 


MXP4's social gaming technology creates an entirely new music experience – the social music gaming experience. By leveraging the social nature of both music and games into a single technology platform, MXP4 has created an engaging experience for fans that uniquely offers three-way communication: artist to fans, fans to artist and fans to other like-minded fans. For artists, labels and marketers, MXP4's social games provide a measureable, monetizable platform that encourages repeat visits and viral distribution.

"Pump it!" is a rhythm-based casual game, uniquely based on hovers instead of clicks. After installing the game, fans select a difficulty level, hover over a section by the time the music light hits the center, and have fun. The more fans play the game, the more tracks they can uncover. MXP4's gaming functionality includes score keeping, social play, game and score sharing and more. The built-in ranking system also gives users the chance to get recognized for their super-fan status, displaying the top 5 scores to both the artist and other fans.

Play with it at:
http://www.facebook.com/DavidGuetta



MXP4 Interactive Music Advertising App on Spotify
MXP4 partnered with Sony Music for a first-of-its-kind ad campaign for Superstar DJ and Producer Mark Ronson's latest album. The campaign, which appeared on Spotify in the UK, Sweden, Norway, France and the Netherlands, received an overwhelmingly positive response from users. The results provide a clear demonstration of how MXP4's social music gaming apps are a great leap forward from traditional audio and banner ads that enabling advertising to be as compelling as content.

The campaign invited Spotify users to play with and mix three Ronson tracks - Bang Bang Bang, The Bike Song and Somebody To Love Me. According to social media monitoring firm Wavemetrix, fans who left comments loved it, and 54% went so far as to say they may buy the record. As this campaign proves, bands, brands and advertisers can leverage the increased engagement offered by such an immersive, game-like experience to increase engagement, viral distribution and even sales.

Play with interactive ads at:
http://www.mxp4.com/studio/interactive-ads



Last.fm Interactive Advertising Campaigns
CBS Interactive Music Group's Last.fm, the worldwide leader in music discovery, integrated MXP4's interactive music technology in its premium advertising platform, allowing advertisers the ability to drive dynamic online engagement through highly-interactive music features within Last.fm's branded environments and ad units.

Using MXP4's game-like interactive technology, Last.fm can now offer dynamic ads as engaging as the music content itself. Users have the ability to engage with the songs themselves, which creates the best possible ad-supported music experience for both fans and brands.





Michael Jackson "The Stripped Mixes" Interactive Music App


Motown records partnered with MXP4 to celebrate the release of Michael Jackson's "Stripped Mixes" album, selecting the interactive music technology to give fans a completely new, highly-engaging music experience proven to increase engagement, drive viral distribution, and increase sales.



With the MXP4 interactive application, fans were offered the unprecedented, video game-like ability to "play with" their favorite Jackson 5 and Michael Jackson tunes including "ABC," "I Want You Back," "Ben" and "I'll be There." MXP4's Michael Jackson Interactive Application allowed fans to play with remixes of the songs (REMIX IT), sing along to the tracks (SING IT), strip down the song to listen to different instruments (MIX‐IT) or listen to a brand new generation of digital Maxi Singles (MAX IT).The application included embedding and social media features designed to drive viral distribution across popular platforms including Facebook and Twitter.



Play with it at:
http://www.mxp4.com/play-with-it/interactive-music/michael-jackson 




David Guetta iPhone App
David Guetta, the global hit-making French DJ and producer, selected MXP4 to create a unique iPhone app that could give his fans the chance to connect and share content with him and other Guetta fans across the world in real-time. Created in partnership with Redshift, the app marked the first time music fans have been able to interact so closely with a major artist on their iPhones and iPod Touches.  

The David Guetta iPhone app included location-aware technology, Twitter feeds, MXP4-powered remixable music and more. Key features included:
MXP4 MIX IT and REMIX IT solutions: Transforms the iPhone or iPod Touch into a miniature mixing desk, allowing fans to remix and play with the smash hit "Sexy Chick."
TOUR TRACKER: An interactive world map that allows fans to see in real-time where David is mixing and DJing. Tour Tracker enables fans to connect to each by sharing their own location, pictures and comments on David Guetta's DJ sets from all across the globe.
REAL-TIME UPDATES: The app delivers an ongoing feed of updates, photos, videos and tweets directly from David Guetta, giving comprehensive access to his world on the go.

The app is available at:
http://itunes.apple.com/us/app/david-guetta/id328172177?mt=8



PUSH Entertainment Social Casual Gaming Capabilities:


Push Entertainment partnered with MXP4 to offer innovative social music gaming capabilities among its enhanced and bonus digital content solutions for the music industry. 


Push selected MXP4 for its ability to turn music into an interactive experience as attention-holding and compelling as a game. With MXP4's proven effectiveness at building fan engagement, encouraging viral distribution and driving sales, the technology enhances Push Entertainment's platform to provide the music industry with the most comprehensive suite of marketing tools and revenue-generating capabilities available anywhere. 


Push Entertainment offers industry standard solutions for labels and artists looking to connect the physical world of CDs, DVDs, mobile, iPads and more with the digital world. These services, which range from incentivized data capture to delivery of bonus content, have been utilized by major labels on campaigns for artists including Mika, Daft Punk and U2, and by Disney on campaigns for Miley Cyrus. 




Diesel:U:Music "Stupid for Music World Cup" Social-Music Gaming Karaoke Battle Contest
With its ability to engage fans and promote viral distribution of music, MXP4's "Karaoke Battle" social-music gaming solution was selected by Sonicbids, the leading matchmaking site for bands and music promoters, for Diesel:U:Music's (D:U:M) "Stupid for Music World Cup." The online battle of the bands and fans celebrates D:U:M's 10 year anniversary.

The competition asks fans to "get stupid for music" by competing in a range of heats and knockout rounds to show support for their favorite band. In the final round, MXP4's Karaoke Battle challenges fans of the last two competing bands to prove their fandom by recording their own vocals for each band's track. Points are awarded for each karaoke rendition submitted, as well as for responses such as comments and "likes" that the tracks receive, thus driving viral distribution. The winning fan will receive a brand new top of the range home media sound system, lighting, a smoke machine and the coveted Stupid for Music World Cup title.

View the competition at:
http://music.diesel.com/matches/final/process/



Brand Asset Group
NY-based Brand Asset Group, a joint venture between Chris Lighty and Warner Music Group, teamed up with MXP4 to launch the the first branded MIX IT UP interactive single. The initiative represented the Brand Asset Group's focus on capitalizing on the value of artist brands' through corporate sponsorships, strategic and integrated marketing campaigns and comprehensive brand extensions.

The release provided a user-friendly branding channel through which fans were able to more closely engage with both the artists and brands via the interactive online music experience. The interactive single offered users the opportunity to "play with" songs in Mix It ( take out or add different elements of a song, such as instruments or vocals), Max It (creates dynamic remixes, providing a unique experience with every play) and Mash It (creates mashups of different versions) modes.

Play with it at: http://www.mxp4.com/play-with-it/coke/.



K'Naan's "Wavin' Flag" Interactive Application for Coca-Cola's Sponsorship of the 2010 FIFA World Cup
To celebrate the 2010 FIFA World Cup, record label A&M/Octone worked with MXP4 to create an interactive remix app for K'Naan's "Wavin' Flag." "Wavin' Flag," Coca-Cola's theme song for the event.

The interactive music and branding solution put multiple versions of the song into a single interactive music app to increase the international appeal of the K'Naan hit. The MXP4 application, which featured remixes by Will.i.am and David Guetta as well as two Coca-Cola-sponsored versions of "Wavin' Flag," gave fans an engaging, video game-like experience, with the ability to play with the song and create their own remixes.

K'Naan's "Wavin' Flag" interactive music app was optimized for viral sites and social networks, with full integration into K'Naan's Facebook page. Fans using the interactive application were also able to easily share it through blogs, Twitter, Facebook and other popular viral and social media platforms.

Play with it at: http://tinyurl.com/knaanmxp4



Air France and the Phoenix
Air France partnered with popular band Phoenix and MXP4 to promote the launch of the Air France Music onboard service. The interactive campaign offered a chance to win tickets to the Coachella Festival in California, with the first 10,000 entrants receiving an unreleased MXP4 interactive track by Phoenix.

As a result of the promotion, Air France saw an almost 400% increase in fans across social networks including Facebook, MySpace and Netvibes, with the airline's music fan base jumped from 3,500 members to almost 14,000.

MXP4 Facebook MXP4 Myspace MXP4 Twitter
MXP4 powers new interactive and video games like music solutions for artists, fans, brands, labels and music distribution platforms : our patented technology allows to transform an MP3 into a game like experience for end users; our artist roaster to date include : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Naive New Beaters, Stereos, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Chuckie, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Esser, Passion pit, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx, Mark Knight, Coke, Ma Public Therapy, Black Kent, Danger, Nakidim, Lia Bowen, Make the girl dance, VV Brown, Ben Harper, Les chanteuses, Sarah Riani, Styrofoam Ones, Amen Birdmen, Laszlo Jones, Agnes, Kelis, Knaan, Audrey Katz, Stars, Digikid84, Big Boi, Knaan Music, Gotan Project
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