Sony Music teamed with interactive music company MXP4 to create this interactive ad that allows visitors to get creative with Mark Ronson tracks, to promote his new album "Record Collection." The ad appears on Spotify, as well as on Ronson's Facebook page.

WaveMetrix analysis shows how the “brilliant” interactive social media campaign for the new Mark Ronson album helps to engage consumers and get them “looking forward” to the new album.

Sony has launched the first interactive music ad to run on Spotify, which allows users to play and mix tracks from within the ad.

MXP4, the leading developer of interactive music solutions, and Sony today announced the launch of an interactive music ad campaign for Mark Ronson on Spotify. The campaign, powered by MXP4's technology, enables Spotify users to play with and mix three Ronson tracks

Sony Music has launched an ad campaign for Mark Ronson on Spotify and Facebook that allows users to remix his tracks directly within the ads. The campaign to promote the DJ’s new album ‘Record Collection’ centres on an application, created by interactive music solutions firm MXP4, that lets...

Por medio de la promoción, tres de las canciones del músico británico podrán ser remixadas con una aplicación web dentro de Spotify, y del pefil de Ronson en Facebook. La aplicación también está relacionada con una promoción para los usuarios premium de Spotify, quienes pueden escuchar un...

We’d already had a hint that it was forthcoming: MXP4, the interactive music startup, is powering a new ad unit on Spotify in conjunction with Sony Music.

Described as a first-of-its-kind, the campaign for Mark Ronson’s new album uses MXP4′s technology to enable Spotify users to play with...

MXP4, Sony Music, Mark Ronson, and Spotify have joined forces to create some highly-interactive, embedded advertisements. The action starts on the Spotify app (in the UK, Sweden, Norway, France and the Netherlands), and fans can remix and interact with a companion Facebook app.

MXP4, the leading developer of interactive music solutions, and Sony today announced the launch of an interactive music ad campaign for Mark Ronson on Spotify. The campaign, powered by MXP4’s technology, enables Spotify users to play with and mix three Ronson tracks - including his first single...

First-of-its-kind campaign for Mark Ronson’s new album uses MXP4 technology to enable Spotify users to play with tracks in a game-like environment directly within the ad.

MXP4, the leading developer of interactive music solutions, and Sony today announced the launch of an interactive music ad campaign for Mark Ronson on Spotify. The campaign, powered by MXP4's technology, enables Spotify users to play with and mix three Ronson tracks - including his first single...

MXP4, the leading developer of interactive music solutions, and Sony today announced the launch of an interactive music ad campaign for Mark Ronson on Spotify. The campaign, powered by MXP4’s technology, enables Spotify users to play with and mix three Ronson tracks - including his first...

‘Record Collection‘ is the third album headed up by the mid-Atlantic muso mastermind and, as usual, he’s bought a host of famous friends and former collaborators along for the ride. The follow up to 2007’s triple platinum ‘Version’ – which sold one million copies in the UK and saw Ronson score...

Campaign marks latest step in MXP4's vision to bring social music gaming to all music platforms, devices and online networks.

First-of-its-kind campaign for Mark Ronson’s new album uses MXP4 technology to enable Spotify users to play with tracks in a game-like environment directly within the ad. Campaign marks latest step in MXP4’s vision to bring social music gaming to all music platforms, devices and online networks...

We'd already had a hint that it was forthcoming: MXP4, the interactive music startup, is powering a new ad unit on Spotify in conjunction with Sony Music. Described as a first-of-its-kind, the campaign for Mark Ronson’s new album uses MXP4's technology to enable Spotify users to play with tracks...

Sony has launched the first interactive music ad to run on Spotify, which allows users to play and mix tracks from within the ad.

Interactive music solution developer MXP4 has released Facebook apps. Such apps present fans with a social-music experience in tandem with a video game-like atmosphere within their favorite artists’ Facebook page; they can play with the music and share it with their friends. According to...

MXP4 is now rolling out a series of interactive artists apps for Facebook. Early takers include Tiesto, Hot Chip, and Enrique Iglesias (now there's a bill).

Artists and labels may now create new ways to interact with fans on Facebook with MXP4’s apps.

PARIS—-MXP4, the leading developer of interactive social music solutions, today announced the launch of MXP4 applications for Facebook, which reinvent the music experience for the social-networking era.

MXP4, the leading developer of interactive social music solutions, today announced the launch of MXP4 applications for Facebook, which reinvent the music experience for the social-networking era. With 15 major artists including David Guetta, Pony Pony Run Run, Enrique Iglesias, K'Naan, Big Boi (...

In a bid to cash in on the popularity of ‘casual gaming’ on Facebook, the interactive music startup MXP4 is jumping on the uber-social networking site, rolling out 15 apps for major artists including David Guetta, Big Boi, Hot Chip and Enrique Iglesias.

15 Major Artists including David Guetta, Pony Pony Run Run, DJ Tiësto, K'Naan, Big Boi (Outkast), Hot Chip, Jammer and Enrique Iglesias already featuring the interactive app on their Facebook Profiles. Over a million fans alr.

PARIS - (BUSINESS WIRE) - MXP4, the leading developer of interactive social music solutions, today announced the launch of MXP4 applications for Facebook, which reinvent the music experience for the social-networking era. With 15 major artists including David Guetta, Pony Pony Run Run, Enrique...

MXP4, the leading developer of interactive social music solutions, today announced the launch of MXP4 applications for Facebook, which reinvent the music experience for the social-networking era. With 15 major artists including David Guetta, Pony Pony Run Run, Enrique Iglesias, K'Naan, Big Boi (...

A group of musical artists including David Guletta, Jammer and Enrique Iglesias are trying out a new interactive app on their Facebook pages to allow listeners sample and play around with their songs. (Note: you have to "Like" the artist before you can activate the app.) The apps utilize the...

MXP4, the leading developer of interactive social music solutions, today announced the launch of MXP4 applications for Facebook, which reinvent the music experience for the social-networking era. With 15 major artists including David Guetta, Pony Pony Run Run, Enrique Iglesias, K'Naan, Big Boi (...