August, 2010
INTERNATIONAL
FRANCE
Ad Ops Online
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Thu, 08/12/2010 (All day)
Last.fm to Introduce Interactive Advertising Campaigns Using MXP4 Music Technology
PARIS – CBS Interactive Music Group’s Last.fm, the worldwide leader in music discovery, announced that advertisers looking to drive dynamic online engagement will now have the ability to do so through highly interactive music features powered by MXP4 technology.
Aliado Digital
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Fri, 08/06/2010 (All day)
Enrique Iglesias presenta remixes con MXP4 en Facebook
El cantante hispano-estadounidense ha incorporado a su perfil en la red social una aplicación para que sus fans remezclen su nuevo sencillo ‘I Like It’.
Brand-M
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Fri, 08/06/2010 (All day)
Last.fm applies apps with MXP4
Last.fm has partnered with MXP4 to deploy the interactive music outfit’s interactive applications on its premium advertising platform. Sponsored pages will integrate MXP4’s FanMix, Remix It, Max It and Sing It apps, as well as social gaming-type features such as Karaoke Battle. Users can turn...
Sound Seller
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Fri, 08/06/2010 (All day)
MXP4 – Interactive Music Technology
MXP4 is an interactive music solution that enables music fans to play with songs in a variety of interactive ways.
Tech Crunch
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Thu, 08/05/2010 (All day)
LAST.FM TO INTRODUCE INTERACTIVE ADVERTISING CAMPAIGNS USING MXP4 MUSIC TECHNOLOGY
Is it possible to make online ads “sticky” so that users engage with them longer? That’s the aim of a new partnership between CBS-owned Last.fm and MXP4, the interactive music startup.
Source Wire
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Thu, 08/05/2010 (All day)
LAST.FM TO INTRODUCE INTERACTIVE ADVERTISING CAMPAIGNS USING MXP4 MUSIC TECHNOLOGY
CBS Interactive Music Group’s Last.fm, the worldwide leader in music discovery, announced today that advertisers looking to drive dynamic online engagement will now have the ability to do so through highly interactive music features powered by MXP4 technology.
Telegraph
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Thu, 08/05/2010 (All day)
Last.fm launches re-mix feature
Last.fm has teamed up with MXP4, a music technology company, in a bid to make the audio-visual adverts which appear on the site more interactive.
PR Inside
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Thu, 08/05/2010 (All day)
Last.fm to Introduce Interactive Advertising Campaigns Using MXP4 Music Technology
CBS Interactive Music Group’s Last.fm, the worldwide leader in music discovery, announced today that advertisers looking to drive dynamic online engagement will now have the ability to do so through highly interactive music features powered by MXP4 technology.
Business Wire
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Thu, 08/05/2010 (All day)
Last.fm Partners With MXP4 To Make Music Ads Sticky
PARIS--(BUSINESS WIRE)--CBS Interactive Music Group’s Last.fm, the worldwide leader in music discovery, announced today that advertisers looking to drive dynamic online engagement will now have the ability to do so through highly interactive music features powered by MXP4 technology.
Music Week
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Thu, 08/05/2010 (All day)
MXP4 brings interactive ads to Last.fm
MXP4 has partnered with Last.fm to create new interactive audio ads for the service's users.
Billboard
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Thu, 08/05/2010 (All day)
Last.fm To Use MXP4 To Engage Users With Ads
In an effort to increase engagement with both music and the ads placed around it, Last.fm is incorporating technology from MXP4 that lets users interact with songs in more ways than by simply listening to it.
Cynopsis Media
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Thu, 08/05/2010 (All day)
~ DIGITAL ADVERTISING ~
CBS Interactive's Last.fm is announcing a new advertising program today, utilizing the next generation MXP4 interactive music format to offer advertisers increased engagement by sponsoring interactive elements on the site. Sponsored pages on Last.fm will integrate MXP4's FanMix, Remix It, Max It...
EMI Music
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Wed, 08/04/2010 (All day)
Remix-o-rama widget from Hot Chip
This is cool! Electro dance champions Hot Chip announced earlier they are releasing an EP of remixes in September. Rather than wait for the EP, you can play with those remixes right now via this widget from MXP4.
Band Weblogs
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Tue, 08/03/2010 (All day)
Hot Chip - We Have Remixes EP + tour dates supporting LCD Soundsystem
Hot Chip announce the release of a brand new EP We Have Remixes on September 7th; Band will return to the US for an October tour supporting LCD Soundsystem. Hot Chip will also launch interactive single with MXP4.
