May, 2009
INTERNATIONAL
FRANCE
MXP4, a startup that creates interactive tools that allow artists and producers to let listeners “play” and interact with digital music, has raised $2.7 million in funding from Sofinnova Partners and Ventech Capital. The Paris-based company previously raised $6.5 million in funding from the same...
The Orchard partnered with indie Frenchkiss Records on the project, and spun a number of digital and mobile marketing concepts. That included an iPhone app and a remix concept using the MXP4 codec, among other ideas. "We're more than just a digital distributor," Scholl told Digital Music News...
Hotly tipped American glitch-pop group Passion Pit have launched a new competition which allows fans to re-work their material.
Il est de plus en plus fréquent que les groupes donnent la parole à leur public et les fassent même participer. Ca s’appel le marketing participatif et c’est plutot pas mal mais la plupart du temps il n’est pas question de musique mais plutôt de réaliser un clip, une pochette, etc. Là c’est...





