MXP4 community : moving music forward !

Chuckie powered by MXP4

Chuckie’s leading mixing skills and distinctive productions not only show an indispensable complement to the Dutch dance industry, the international dance-scene has also been giving him a warm welcome. Driven by ambition, enthusiasm and pure passion for music, his characteristic set makes the crowd go wild and his many productions reflect his true visionary in his craft works. Nowadays, Chuckie still continues to surprise the crowd with his mind-blowing style and his story is yet to continue…

Chuckie: The Beginning

Born and raised in Paramaribo, Clyde Narain devoted himself completely to music and had played many records from a young age. He started out by deejaying at friend-related events, but would soon be known for hyping up many clubs and events as deejay “Chuckie”. He successfully proved his skills to be true and his innovative and energetic mixing skills are still making him one of the most popular artists of the moment. Crossing various genres, Chuckie has put his stamp upon the music industry and he still grows into a high mark in the international dancescene

Chuckie: The Music v House with lots of climaxes, various elements of surprise-effects and explosive beats. Chuckie has been described as the “The King of Mixing” many times and his unique style pumps up the crowd easily. A large amount of events and clubs have been welcoming his performances and Chuckie’s characteristic deep housesets are becoming more and more popular by a diverse global audience. Being the musical all rounder he is, his producerskills are well-respected and his recent “Toys are nuts” (with Gregor Salto) and “Guess What” (with Hardwell) are currently still climbing high on the charts. Check out the player for the latest releases such as “Let the bass kick”, “Any noise”, “Rides” and “Pong to this”.

Chuckie: The Gigs

Nowadays, Chuckie hosts many residencies, for example at Blacklist and of-course at his own event: “Dirty Dutch”. As being Dirty Dutch’s legendary figurehead, and because all editions would always fully sold out, Chuckie still successfully presents his own Dirty Dutch area at the Dutch festival Mysteryland. In August 2006 he released a limited edition of his “Dirty Dutch Propaganda” Album, in collaboration with EMI Music Canada, and due to huge success the second part was soon released in November 2006. Meanwhile, Chuckie has been the headliner in almost every Dutch credible event, such as: “Luxurush”, “T-Dansant”, “Indian Summer Festival”, “Loveland Festival”, “Heineken Fast Forward Parade”, “Mysteryland”, and , last but not least, in 2008 he’d been performing at Sensation White! In addition to his many gigs in the Netherlands, Chuckie also travels with great regularity to clubs in countries such as England, Germany, Greece, Switzerland, France, The Canary Islands, Curacao, Morocco, Turkey, Suriname, Portugal and Spain. In the summer of 2008, Chuckie was a personally invited by David Guetta for his event at Pacha in Ibiza. “I discovered this Dutch DJ in Amsterdam. He is mixing the hip-hop vibe with house Music like no one else!” said David Guetta.

Chuckie: The Success

Chuckie has been awarded several times for his work and received his first Award for “Best Urban DJ” in 2004. Nearly after a year, he prolonged this title and won the “Best Club DJ Award”. In 2006 he was nominated by the Dutch TMF Awards, along with Tiësto, Armin van Buuren and G Spotts, for the title “Best Dance”. In addition to his busy career, Chuckie also spent time on charity and is the ambassador of UNICEF Den Haag, the integration plan “&” and the Red Cross initiative “B the change”. For “B the Change”, Chuckie produced a single, inspired by quotes from world leaders like Mahatma Gandhi, Nelson Mandela and the Dalai Lama.

2009:

After being nominated several times Chuckie won the TMF Dance Award in 2009, ahead of Tiësto and Armin van Buuren. Nonetheless, he entered the highly demanded DJ Mag Top 100 at #72.

Chuckie: The Story Continues

Already being able to look back on a glorious career, Chuckie remains driven by his future plans. His experiences and memories are indelible and stimulate his drive to climb the ladder on an international base. As being a successful DJ, whose mixing-skills in the Netherlands is perhaps unparalleled, Clyde Narain alias Chuckie is devoted to conquer the world with his characteristic style! Ambitious, fanatical and with lots of potential: Chuckie is ready to rock worldwide so keep a close eye on him.

Early adopter of the MXP4 technology, the French band Pony Pony Run Run granted us an exclusive interview about their approach of interactive music, their use of new technologies, etc.

Check it out !

MXP4 Presents: Pony Pony Run Run Exclusive interview! from MXP4 HQ on Vimeo.

In this future, the digital music files on people’s computers could join vinyl records, cassette tapes and CDs in the dusty vault of fading music formats.

Instead, music fans will use their always-online computers and smartphones to visit a vast Internet jukebox, where Gregorian chants, Lady Gaga tracks and the several centuries of music in between are instantly available.

For a small but growing cadre of music lovers, the vision is not that outlandish. Josh Newman, a 30-year-old technology consultant from Toronto who travels widely, pays $16 a month for Spotify, a subscription music service that, for now, is officially available only in Europe. Spotify allows unlimited listening to its online music library.

…

Courtney Holt, president of MySpace Music, would not discuss specific plans. But he said consumers care less about how music is delivered and more about finding new ways to share and discover music with their friends.

…

Full article

Paris, France, December 9th, 2009 - MXP4, developer of interactive music solutions, today announced that they will be sponsoring The 2009 iHollywood Forum Digital Living Room on December 15, 2009 at the Sun Microsystems Auditorium in Santa Clara, CA.

The MXP4 sponsored session, “The Music Powered Living Room,” will explore insights into how music is creating new revenue opportunities across industries and platforms.  Panelists Gilles Babinet, the founder of MXP4 and one of the first mobile music providers, Musiwave (acquired by Openwave and sold to Microsoft), Jordan Greenhall, co-founder and former CEO of DivX and Carmen Rizzo, a twice Grammy-nominated electronic musician, will explore how interactive music technology is creating new revenue opportunities on the PC, mobile device and TV for the music, video game, video entertainment and marketing industries.

“We see music as the driver of new opportunities across the entertainment spectrum and will show how that means new opportunities as consumers become increasingly connected,” said Albin Serviant, CEO of MXP4.  Serviant will be demonstrating interactive music technology at the conference.

Digital Living Room, produced by iHollywood Forum, is one of the longest-running conference series about the future of home entertainment. The 2009 event focuses the technologies that are most likely to transform consumer experience in 2010 and beyond.

About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers. Based in Paris, investors include Sofinnova Partners and Ventech.

About iHollywood Forum

iHollywood Forum, Inc. is a leading producer of conferences and forums on digital media and entertainment. Its mission is to educate executives about the future of Hollywood, entertainment and the media business; and to create forums where networking and dealmaking are done. Technology discussions span many businesses, including television, cinema, games, music, the Internet, marketing, mobile and home entertainment.

MXP4 Data Shows Interactive Music Drives Engagement, Viral Distribution and Music Purchases

Interactive music users playing with 2.6 tracks for 9.1 minutes per session; 75% of interactive music traffic on the Web is viral; recent tests show that 3% of traffic clicks through to buy.

Paris, France - December 9th, 2009 - MXP4, developer of interactive music solutions, today release data showing how interactive music releases are driving fan engagement and music sales revenue.  The data shows that interactive music features such as mash-ups, mixing and live updates result in highly engaged users that interact more with the artists’s communities, pay more attention to marketing messages, distribute the music related content virally and drive sales.

Based on traffic data over the last six months, MXP4 saw music fans use interactive music modules for an average of 9.1 minutes while playing with 2.6 tracks.  With 75% of traffic to interactive music modules happening virally, the data also shows the viral power of interactive music. Consumers use MXP4 powered modules on the Web and iPhones to mix, mashup and create personalized versions of their favorite songs from popular artists.

Because fans are actually playing with music, this means they are not simply listening to, but looking at the modules.  As a result, the higher engagement gives artists and brands more time to send information, such as concert dates and album information, to fans.  In addition, the interactive format means fans are more ready to take actions then when they are in a listen only mode.  Data from a recent campaign tracked by MXP4 shows that up to 3% of click through traffic results in sales.

“Our mission is to use interactive music drive the highest level possible of fan engagement while creating new business opportunities.  The high level of engagement and viral distribution shows just how much consumers are embracing interactive music.” said Albin Serviant, CEO of MXP4.

MXP4 has had over 50 major artists adopt its technology to create interactive singles and albums including Britney Spears, Pink, Pet Shop Boys, Basement Jaxx, Ministry of Sound, Ghostface Killah, Calvin Harris, LaRoux, and Michael Jackson’s label.

8 December, 2009, 11:24 am

NARM welcomes to the music business community, MXP4, whose belief is that people should not just play music, but play with it, share it and make it part of their world. MXP4 is a digital audio solution that lets fans interact and listen to music in a new way. The company has developed a suite of creative tools for artists and producers to deliver a new interactive listening.

Established in 1958, the National Association of Recording Merchandisers (NARM) is the leading trade association for music retailers; wholesalers; distributors; record labels; multimedia suppliers; technology, telecommunications and media companies; suppliers of related products and services; and individual professionals and educators in the music business. The Association advances the promotion, marketing, distribution, and sale of music by providing its members with a forum for diverse meeting and networking opportunities, information, and education to support their businesses, as well as advocating for their common interests. NARM’s retail members operate thousands of physical, digital and mobile storefronts that account for about 90% of the music sold in the U.S. market.

Release enables fans to interact with the biggest hits and most influential singles of the synth-pop era

Featured artists include The Human League, Devo, Gary Numan, New Order, The Pet Shop Boys, The Thompson Twins, Duran Duran, Spandau Ballet, Thomas Dolby, Simple Minds, Erasure, A Flock of Seagulls and more.

Paris, France, October 27, 2009 - MXP4, developer of interactive music solutions, and Ministry of Sound, the global record label specializing in dance music compilations, today announced the launch of the “Anthems; Electronic 80s” interactive MIXTAPE.

MXP4 releases are proven to help artists engage more closely with fans - average play times per track stand is seven minutes and 70% of traffic to the interactive modules is driven virally.

Driving the 80s feel of the interactive MIXTABLE is a keytar interface on which fans hit the keytar keys to control how tracks mix while MXP4 technology generate seamless transitions. The MIXTAPE module also includes links to “Share” it virally and “Buy” the album from iTunes and beyond.

Ministry of Sound is the first label to utilize the MXP4 MIXTAPE solution to help launch a compilation album. Available at http://mxp4.com/mixtape/anthemselectronic80s/, the Anthems release features the biggest commercial tracks and influential songs of the 80s “synth-pop” era, making it a fantastic collector’s package and thoroughly entertaining listen.

“The MXP4 MIXTAPE has given us a new and exciting way to showcase our releases and to drive whole-album sales,” commented Jason Reed, digital marketing manager, recordings, Ministry of Sound.”   The interactive module builds buzz around new album releases by offering fans longer previews and the chance to mix tracks and create truly personalized versions.”

“Ministry of Sound’s use of MXP4 technology shows how interactive music is driving more business opportunities in today’s music environment,” stated Albin Serviant, CEO of MXP4. ”We’re proud to offer artists and labels with a novel approach to engage fans in the album experience and increase sales.”

About MXP4

MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers. Based in Paris, investors include Sofinnova Partners and Ventech.

Contact:

Ephraim Cohen | +1-917-215-5413 | cohen@fortexgroup.com

MXP4 Interactive MIXTAPE puts fans in control of tracks from Dizzee Rascal and Calvin Harris, and offers chance to remix Tina More’s ‘Touch Me’

MXP4, the interactive music platform, has teamed up with Ministry of Sound to create an interactive MXP4 MIXTAPE version of The Annual 2010 that enables dance music fans to create their own unique mixes of tracks from the likes of Dizzee Rascal, David Guetta and Calvin Harris.

The Annual 2010 MXP4 MIXTAPE http://mxp4.com/mixtape/theannual2010 consists of a playlist of 10 tracks from the compilation that can be seamlessly mixed together, using innovative MXP4 technology, at the click of a button.

Kick off, for example, with Dizzee Rascal’s ‘Holiday’, then press play on any of the other 9 tracks, and MXP4 technology working in the background will cue up and generate seamless transitions between the two. You can also set the MXP4 application to transition randomly between all tracks at a point in time specified by you (every 30 seconds, for example), allowing you to create an entirely unique automix of the playlist every time you listen.

The MIXTAPE module also includes links enabling you to ‘Share’ it virally and ‘Buy’ the album from iTunes and beyond.

Albin Serviant, MXP4 CEO, said: “We’re really excited to be working with Ministry of Sound on their biggest release of the year. Giving music fans the chance to play with the tracks provides them with more incentive to engage with the album as a whole, at a time when driving sales of albums is a priority for the music industry. We’re really seeing users of our MXP4 modules stick around and play with the music for significant periods of time - over 8 minutes per track in some instances, which is testament to the highly interactive, immersive experience MXP4 provides.”

Jason Reed, Digital Marketing Manager, Recordings, Ministry of Sound, said: “Working with MXP4 on this project has allowed us to create a highly engaging way for people to discover our defining album of the year. The mixtape widget provides a more personalised and customisable experience in terms of previewing and discovering the tracks, while the remix contest really takes engagement to another level - allowing people to show off their creativity and become actively involved in this project.”

In addition to The Annual 2010 MIXTAPE, MXP4 and Ministry of Sound today launched a remix contest that gives producers, musicians and DJs access to exclusive audio stems of Tina More’s single ‘Touch Me’ to use in creating their own remix of the track. Participants will be able to upload their tracks to the MXP4-powered module at http://www.ministryofsound.com/annual2010remix , where fans can vote for their favourite. From the 5 most popular remixes, one winner will be selected by Ministry of Sound and receive a 1 Day Super Club DJ Experience with Ministry of Sound’s DJ Academy at their world-famous club. The winner will also have their remix featured on Ministry of Sound’s official site and newsletter.

Notes for editors

About MXP4
MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers.

Based in Paris, the company was founded in 2006 by Gilles Babinet, Sylvain Huet and Philippe Ulrich. Albin Serviant (former GM at Vivendi Mobile Entertainment and MUSIWAVE CMO) is CEO, whilst industry leading board members include JF Cecillon (former CEO of EMI Music) and Jordan Greenhall (former CEO and Chairman of DivX). The company is backed by A‐list investors Sofinnova Partners and Ventech.

http://www.mxp4.com

http://www.twitter.com/TheRemixCulture

http://blog.mxp4.com

About the MXP4 interactive single

The MXP4 interactive single is an evolution from the music only MP3 file. Fully interactive, it incorporates remixable singles, multiple track versions and text such as cover notes and images in a single music file.

PDF version of pressrelease here.

Interesting MXP4 coverage in TECHRADAR UK

Extract:

Music 2.0

Mark Mulligan of Forrester Research has been studying online music since the first MP3, and Forrester’s Music Product Manifesto describes “the product features that will save recorded music”.

One of the key points is that music firms need to fight the correct enemy. “This isn’t a fight to be the iTunes killer,” Mulligan writes. “Rather, it’s to be a P2P killer and an apathy killer.”

What does that actually mean? Forrester makes four predictions. One, music will be platform agnostic: “The days of the living room revolving around one piece of proprietary music hardware are gone.”

Two, music products will resemble mobile apps, delivering “multimedia content ranging from music videos through games to microblogging.”

Three, music experiences will do more than just play nice tunes. They’ll be interactive - something that we’re already seeing with services such as RJDJand MXP4.

And four, music services will be social. Think Last.fm, Spotify’s collaborative playlists, YouTube’s channels and comments and so on. More than anything, the future of music involves a change of attitude. As Mulligan puts it: “It is time to build music products around consumer needs, not business needs.”

Full article

mxp4 dans 20 Minutes et Sciences & Avenir

Le MP3 a tué le CD ! Le MXP4 tuera le MP3 ! Ce nouveau format de fichier numérique, mis au point par la jeune société française du même nom, permet non seulement d’écouter de la musique mais surtout de jouer avec. On peut ainsi mixer un morceau de Michael Jackson en supprimant la partie musicale pour ne garder que sa voix et se concocter sa propre version acoustique et inédite. Ou chanter en duo avec l’artiste en activant la fonction karaoké : les paroles défilent sur l’écran du baladeur et l’on peut, au choix, garder ou supprimer la voix de la star.

Il est possible aussi d’enregistrer une vidéo de sa performance scénique à condition de se produire devant la web cam de son ordinateur ! Mieux : à partir d’un morceau de trois minutes, le baladeur ou l’ordinateur est capable de gérer un « mix » inédit et parfaitement hamonieux de quatre heures.

Avec le MXP4, les possibilités de manipuler la musique sont donc quasi infinies. Ce nouveau format de fichier numérique agrège, en effet, toutes les données musicales, c’est-à-dire les dizaines de pistes d’enregistrement et les multiples versions d’un titre, pour les combiner tout en respectant la structure du morceau.

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